The only real difference between a business and a nonprofit organization is their tax status. When it comes to managing the day-to-day and marketing the entity, both types of entities experience similar challenges. Only, when you are a volunteer with many nonprofits, you don't do it for the money. On this episode of the BizVox podcast, part of the Electric Secrets variety podcast produced by MonsterVox Productions, host Scott Smith is speaking with Mary Frankenfield, president of the Mansfield Shakespeare Company's board of directors to learn how she helped get this young nonprofit up and running and how the board was able to find the organization's brand voice. 

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Listen to this episode to learn more about:

• The work that goes into becoming a nonprofit organization, including how to establish the entity with the federal government and the IRS.
• How to secure funding for your nonprofit and how to work together with the community. 
• How the organization's vision and mission statements go into the development of the brand voice.
• And much more.

Mary also shared some of the exciting events Mansfield Shakespeare Company has coming up in 2025, including a spring production of Romeo & Juliet, a summer production of Twelfth Night, and other community-minded events. 

Don't miss this wonderful episode to learn more about nonprofit branding considerations and to find out what this new nonprofit organization in Richland County is doing to make Shakespeare more accessible to all.

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